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Our Mission Statement: To foster operational and financial efficiency, and to enhance the level of service to the mutual benefit of Caribbean Ports and their stakeholders, through the sharing of experience, training, information and ideas

Barbados Port Inc. Rebrands

Barbados Port Inc. (BPI) has a new corporate visual identity.

The key objective of this rebranding was to create an image that better aligns with BPI’s bold, new vision of being the most innovative, green maritime hub in the world by 2030.

 

The new corporate logo, slogan and core values were unveiled on May 6, 2021— coinciding with the 60th anniversary of the official opening of the Port of Bridgetown. The Port of Bridgetown is an award-winning, full service, international trade seaport located in Barbados and managed by BPI.

BPI is unveiling its new strategic direction, restated its commitment to stakeholders in the articulation of five core values:

Sustainability— we prioritise the safety and well-being of our people and environment.

Efficiency— we constantly aim to be more efficient and effective.

Reliability— you can depend on us to keep our promises and follow through on our commitments.

Innovation— we explore new options and improved solutions to exceed expectations in everything we do.

Teamwork— we work collaboratively towards the achievement of our shared goals.

A new corporate slogan: Welcome to a sea of possibilities, was also revealed.

Refreshing the corporate brand is yet another tier in BPI’s strategy to support future growth.

The new logo features the stylized hull of a ship, with all ribs of the frame pointing upwards. This illustrates the outward wake lines of the ship through its voyage as well as our focus on being progressive and innovative.

The design balances an organic form depicted as a sea fan or similar coral structure, while the colour palette speaks to the marine environment and denotes the green goals of the Port. The bold, new symbol of BPI is inspired by oceanic crossings, by nature and the maritime environment.  

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